The Quality Score system used by Google Ads calculates the status of your keywords, ads, and landing pages. If you understand how to read that information, you can use it to improve both your paid ads and SEO content.
At Tinster Digital, we treat PPC data like a testing ground. Instead of waiting months for organic rankings to shift, we take the lessons from ad performance and apply them to make smarter SEO decisions. It creates true landing page synergy.
- Quality Score as a Real-Time Feedback Tool
Quality Score measures the three most important areas:
- Ad relevance
- Expected click-through rate
- Landing page experience
When we run campaigns as a trusted PPC Agency NSW, we consider these metrics closely. If ad relevance is marked “Below Average” by Google, we know the message does not match the search intent. That insight helps us adjust both ad copy and website content.
This pattern is studied by our team of Professional SEO Experts. If users click but leave quickly, the issue is usually inside the page structure, clarity, or depth of information.
View Source: https://tinsterdigital.medium.com/how-ppc-agency-nsw-uses-quality-score-to-improve-seo-b86fe124ab76
