Sky Bet extends English Football League sponsorship deal
17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League till the summer of 2024.
The gaming operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to prevent issue betting through messaging on shirts, which clubs will benefit through more cash.
The bet9ja's welcome offer, which deserves tens of millions of pounds, has actually been in place considering that 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
this promotion code will make the 11-year deal among the longest in professional sport, the firm stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering market has actually been under increasing scrutiny from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship deals with gaming firms.
However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling firms.
The money from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The chief executive of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the income generated to assist them run their everyday operations.
He stated: "Without sponsorship from the betting market there aren't a multitude of sponsors happy to get involved in football."
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
One of the findings of the BBC's annual Price of Football survey was that more young football fans bet on video games than play the sport.
About 95% of TV ad breaks in live football matches feature at least one betting advert, the BBC found in October.
In some matches, 40% of the adverts were for gaming.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the fun stops. Stop" campaign.
"From the play offs and consisting of next season every shirt will have an accountable gaming message on the shirt sleeve and we're tying that into an accountable gambling campaign beginning today, which consists of a TV advert and perimeter boards at EFL video games," he stated
The "When the fun stops. Stop" project is managed by the Senet Group, which was established in 2014 by some of Britain's leading bookies in reaction to public concerns about gambling and betting addiction.
The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote safer gaming, "the messaging requires to be much more specific about the threat involved than what the betting market currently proposes".
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