In retail, those moments between product visibility and accessibility could mean thousands in profits, and with every inch of shelf space in a store accounted for, how a product sits is very impactful. While most items within a retail location stack and sit neatly, small lightweight pieces can sometimes get lost within the clutter. That's the space the Hanger Product Holder fills, and it does so effectively.
Hanger Product Holders do so much more than their name implies. They are small pieces of cardboard or plastic that are designed for retail product packaging and include a hole or a hook at the top for easy display on a peg, hook, or display strip. They are not just pieces of packaging, but integral marketing tools to retail packaging.
Maximizing Visibility with a Display Hanger Product Holder
The core function of this tool is to ensure the product is seen. Stacking hides potential sales on the shelf. Row by row, as items in the back can sit hidden behind those in the front. From a glance, a customer only sees the front row of a display. Hanging makes items easy to grab when needed too.Everything behind it is hidden. A Display hanger product holder changes this dynamic by lifting the product off the shelf.
1. Standing Out, Not Blending In
Hanging products take advantage of vertical space. They stand out from the surrounding clutter of items lying flat. Each product is continuously sighted as a shelf is scanned, and the shelf visibility is fresher since it's not reliant on the back row of items to be sold.
From a distance, individual pieces can catch a consumer's eye. Quick, impulse buys are easy, especially for small, inexpensive items. In those situations, existing at eye-level and having a product visible is a perfect recipe for a sale. A consumer ultimately perceives the product as premium from the display.
2. Branding Space and Information Delivery
Unlike standard packaging, the Printed hanger product holder offers a dedicated area for additional branding or quick information. Since the holder is usually flat and faces forward, it is perfect for high-impact graphics.
Marketing Improvement: Having a product holder display printed with your logo is a great way to reinforce your brand identity right on the product itself. Many companies will take this decorating method and customize it to coordinate with their printing on their primary packaging to have a themed design.
Choosing Recyclable Hanger Product Holder Materials
Most modern hanger holders are made from thick, durable paperboard. This material is also lightweight and will easily support the weight of the product. By using a recyclable hanger product holder, you are guaranteeing that the packaging component is liner recyclable and will not be wasteful at the end of its life.
The best providers now offer holders made from high Post-Consumer Waste (PCW) recycled paper, or entirely plant-based materials. An Eco-friendly hanger holder shows your customers that you care about more than your bottom line. This commitment to sustainable practices will stand out the most to a buyer and can be the reason they choose your brand over your competitor with a less responsible packaging design.
Integration with Custom Packaging Boxes
For many brands, the hanger holder is the final piece of their retail packaging strategy. It works seamlessly with other components, including your main custom packaging boxes.
- Cohesion: The design elements of the printed holder should always match the colors and fonts used on your larger boxes. This creates an integrated brand experience, whether the product is being hung or shelved.
- Protection and Functionality: The primary packaging is what provides the protective packaging and the hanger holder provides the displayable part. The holder is typically glued or stapled down securely to the primary packaging when it is a sealed blister pack or folding carton.
Cost-Effectiveness and Ease of Use
Aside from visibility, the Hanger Product Holder has other benefits from a logistics perspective.
- Merchandising Flexibility: Retail stores love these holders because they simplify shelf stocking. Items can be quickly placed on pegs, making planogram management easier and faster than stacking loose items.
- Cost Efficient: Since they are small and made from paperboard for the most part, these holders become a very cheap marketing solution. It is a marketing solution that provides the most visibility and the least cost in materials, and the ROI becomes very high. Printed hanger product holder customization is inexpensive compared to complex die-cut box structures.
Conclusion
The Hanger Product Holder is a small component with a huge impact. It solves critical retail problems: poor visibility, limited branding space, and cluttered shelving. By choosing high-quality, Eco friendly hanger holder options, and leveraging the power of a custom, Printed hanger product holder design, businesses can ensure their product not only gets noticed but also drives consumers directly to the point of purchase. Integrating this strategy with professional custom packaging boxes completes a comprehensive and effective retail display solution.
