Social Media Analytics Market Forecast To 2032| Demand, Key participants, Region, Share, Scope Analysis

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Rapid Internet penetration along with increasing number of individuals using social media platforms are key factors driving social media analytics market revenue growth

The Social Media Analytics Market report further sheds light on the emerging growth opportunities, challenges, market threats, limitations, and factors likely to restrict the growth of the Social Media Analytics Market. It provides a comprehensive evaluation of the global Social Media Analytics Market from various perspectives to deliver a detailed, informative, and precise analysis of regional growth, competition, and market segmentation, among other factors. Moreover, it also gives an accurate account of the significant breakthroughs and developments that influence the global Social Media Analytics Market. It also focuses on both the global as well as the regional expansion of the Social Media Analytics industry to give an overall analysis.

The global social media analytics market size reached USD 9.32 Billion in 2022 and is expected to register a revenue CAGR of 24.1% during the forecast period, according to latest analysis by Emergen Research. Incorporation of various technologies such as cloud to analyze and store data is driving market revenue growth. Rising government investments in R&D activities to launch better social media analytics platforms, gaining a competitive edge over rivals by understanding customer’s needs and preferences and providing them a better user experience, along with various strategic policies and alliances formed by various major market participants are some major factors further attributing to steady revenue growth of the market.

Companies are entering into partnership agreements, forming mergers, and acquisitions to sustain in the very competitive global market. For instance, on 1 December 2021, NetBase Quid acquired Rival IQ, which is a creative provider of social media analytics. By merging with Rival IQ, NetBase Quid will be able to broaden and enhance its range of social media analytics and competitive benchmarking tools for both owned and earned media.

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Report Scope:

Forecast Period: 2023- 2032


Base Year: 2022

Number of Pages: 250

The research report offers in-depth insights into company profiles along with their production values, production capacity, product portfolio, strategic plans such as mergers and acquisitions, joint ventures, collaborations, product launches and brand promotions, government and corporate deals, among others. The report, additionally, offers a comprehensive SWOT analysis and Porter’s Five Forces analysis to offer a better understanding of the competitive landscape of the industry.

The complete regional analysis covers:

  • North America (U.S., Canada, Mexico
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Leading Players Profiled in the Report:

Oracle, Sprout Social, Inc., IBM, Adobe, Cision US Inc., NetBase Quid, Inc., Meltwater, Simplify360, Tableau Software, LLC., and Digimind.

Some Key Highlights from the Report

  • Large Enterprise segment accounted for a comparatively larger revenue share over the forecast period. Factors such as higher budgets, a dedicated team to handle issues in data analytics and maintenance, strong presence in online media, and wide customer base are major factors boosting revenue growth of this segment. Large enterprises owing to their increased purchasing power, are capable of negotiating better pricing with vendors and can typically afford more advanced analytical tools.
  • Cloud segment is expected to register fastest revenue growth rate over the forecast period. Factors such as ability to scale easily, improved security features, and convenient access to necessary data, when needed, are primarily driving revenue growth of this segment. Cloud is widely preferred and used in the e-commerce sector; for instance, Snapdeal and HomeShop18 have stated that 30-40% of their orders are attributed to their reliance on big data tools.
  • Predictive Analytics segment is expected to register a significant growth rate over the forecast period. Enhancing production efficiency, discovering new revenue prospects, detecting fraud, and managing risks, as well as achieving a competitive advantage over other market players, are all potential benefits which are leading to significant revenue growth of this segment. Predictive analytics can be applied in various industries and has relevance and utility in a wide range of sectors, including BFSI, retail, healthcare, aerospace, and others. Application in numerous sectors is also accelerating revenue growth.

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Emergen Research has segmented global social media analytics market on the basis of component, organization size, deployment mode, analytical type, application, end-use, and region:

·         Type Outlook (Revenue, USD Billion; 2019-2032)

  • Solutions
  • Services
    1. Consulting
    2. Deployment and Integration
    3. Support and Maintenance

·         Organization Size Outlook (Revenue, USD Billion; 2019-2032)

  • Large Enterprises
  • Small-scale and Medium Sized Enterprise (SME)

·         Deployment Mode Outlook (Revenue, USD Billion; 2019-2032)

  • On-Premise
  • Cloud

·         Analytical Type Outlook (Revenue, USD Billion; 2019-2032)

  • Predictive Analytics
  • Prescriptive Analytics
  • Diagnostic Analytics
  • Descriptive Analytics

·         Application Outlook (Revenue, USD Billion; 2019-2032)

  • Customer Experience Management
  • Risk Management and Fraud Detection
  • Sales and Marketing Management
  • Competitive Intelligence
  • Public Safety and Law Enforcement
  • Others

·         End-Use Outlook (Revenue, USD Billion; 2019-2032)

  • Banking, financing services & insurance (BFSI)
  • Retail & E-commerce
  • Government & defence
  • Telecommunications & IT
  • Healthcare and lifesciences
  • Travel & Hospitality
  • Media and Entertainment
  • Others

In conclusion, the report is designed to provide an in-depth analysis of all the key change calculation factors that replicate the decisions that trigger the change, which pushes the player’s winning position profitable on the growth curve despite massive competition in the target Social Media Analytics market.

Key Questions Answered in the Report:

What is the growth rate of the Social Media Analytics market? What is the anticipated market valuation of Social Media Analytics industry by 2032?

What are the key growth driving and restraining factors of the Social Media Analytics market?

Who are the prominent players operating in the market? What are the key strategies adopted by these companies?

What are the key opportunities and growth prospects of the Social Media Analytics industry over the forecast period?

Which region is expected to show significant growth in the coming years?

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About Us:

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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