Think of the time you have been scrolling through an online store and putting items in your cart, and then you hesitate to make a purchase. Will that jacket fit? Is that the right shade of lipstick on you? It is then the point of indecision when online shopping dies.

One of the basic limitations of e-commerce over the years has been the inability to try and buy. But Virtual Try On Solutions are at last sealing the rift between internet window shopping and offline retailing, and the outcomes are changing the manner in which consumers explore their products, and their sales volumes.

The Discovery Problem in Online Shopping

Conventional e-commerce is based on the use of static pictures and videos. You scroll, you guess, you swipe. Product exploration turns into an imagining process and not exploring. Customers are unable to see products in the context of their lives, so it can be clothing on their bodies or furniture in their living rooms, and they tend to be dependent on what they are familiar with. 

This safety comes at a cost. The retailers miss out on the cross-selling options, and the customers are denied the chance to find out about the products they would adore had they been able to see these products being realistic.